10ZiG Branding Guide

Color Palette:

Logos:

Typography:

Examples:

Color Palette:

10ZiG’s color palette establishes a consistent look across digital and print materials. 10ZiG Orange and Black serve as the primary brand colors, while Black Pearl plays a key supporting role, especially throughout 10ZiG.com.

10ZiG Orange

#F16622
C1 M74 Y99 K0
R241 G102 B34

Apricot

#F9B28C
C0 M35 Y44 K0
R249 G178 B140

Seashell

#FFF3ED
C0 M4 Y4 K0
R255 G243 B237

White

#FFFFFF
C0 M0 Y0 K0
R255 G255 B255

Black

#0A0203
C30 M30 Y30 K100
R10 G2 B3

Midnight Gray

#F9B28C
C0 M35 Y44 K0
R249 G178 B140

Black Pearl

#101C28
C86 M73 Y56 K70
R16 G28 B40

Tangaroa

#1E2A35
C84 M70 Y54 K59
R30 G42 B53

Medium Gray 1

#464B55
C71 M62 Y50 K34
R70 G75 B85

Midnight Gray

#7E7F84
C53 M44 Y40 K7
R126 G127 B132

Light Gray 1

#AEAEB4
C32 M27 Y23 K0
R174 G174 B180

Light Gray 2

#D7D6D7
C14 M12 Y11 K0
R215 G214 B215

Light Gray 3

#EFEEF1
C5 M4 Y2 K0
R239 G238 B241

Logos:

Below is the standard 10ZiG logo in both the full color and reversed color versions. There is also a version with no registration mark that can be used at small sizes.

In instances where the full color or reversed color logo cannot be used there are also approved alternate versions that can be found below.

Logo Spacing:

Regardless of what version of the logo is used there should be clear space that is a minimum of 50% of the height of the logo around the logo at all times.

Additional Logos:

Beyond the standard logo, 10ZiG also has dedicated logos for 10ZiG Manager™ and RepurpOS™ as well as operating systems NOS™ and PeakOS™. These logos can be used in accordance with the branding guidelines above.

*Note: Logo files ending in “CMYK” should be used for print materials, and files ending in “RGB” should be used for digital applications. More logo files available upon request.

Typography:

10ZiG’s typography is built around two approved font families: Proxima Nova and Bernina Sans Condensed. Both are licensed through Adobe Fonts and should be used consistently to provide a clean and modern look that supports consistency across web, print, and marketing materials.

Note: When using these typefaces, please be aware that they will need to be installed on a computer for document formatting to display correctly. If you send a Word or other non-PDF document that uses these typefaces to an external source, the external source will also need to have them installed. PDF documents lock fonts and formatting, so they do not have the same issue. Arial and Arial Narrow are alternate options that can be used to avoid this issue.

Proxima Nova

Proxima Nova is the standard typeface for body copy, along with headings on the 10ZiG.com website.

10ZiG Technology Modernized Thin & Zero Clients
Regular

10ZiG Technology Modernized Thin & Zero Clients
Medium

10ZiG Technology Modernized Thin & Zero Clients
Semi-Bold

10ZiG Technology Modernized Thin & Zero Clients
Bold

Bernina Sans Condensed

Bernina Sans Condensed should be used for main headings, sub-headings, and areas where space is limited. Bold is the standard weight used, but Semibold and Regular can also be used when needed.

10ZiG Technology Modernized Thin & Zero Clients
Regular

10ZiG Technology Modernized Thin & Zero Clients
Semi-Bold

10ZiG Technology Modernized Thin & Zero Clients
Bold

Branding Examples:

See below for real-world examples of how 10ZiG’s colors, logos, and typography come together to create a unified brand identity.

10ZiG Branding Guidelines

Color Palette:

Logos:

Typography:

Examples:

Color Palette:

Logos:

Logo Spacing:

Additional Logos:

Typography:

Proxima Nova

Bernina Sans Condensed

Branding Examples:

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